MEDIAONE'S Internet marketing consultants are able to determine what the best methods are to market your website. Years of experience has taught us the most effective ways to get your website up in the search engine rankings, while making the most of your online marketing budget. Internet marketing encompasses far more than just submissions or keywords. Internet marketing is based on statistics, analysis and most importantly consumer behavior. What we so often refer to as traffic on the Internet is actually individuals and potential customers. The key is to target, or drive, specific "traffic" to your business / website. That potential client, or visitor, must then be converted into a sale. THREE areas will form your Internet marketing strategy: modern website design, search engine optimization ( SEO ) and pay-per-click ( PPC) advertising

Internet marketing encompasses far more than just submissions or keywords. Internet marketing is based on statistics, analysis and most importantly consumer behavior. What we so often refer to as traffic on the Internet is actually individuals and potential customers. The key is to target, or drive, specific "traffic" to your business / website. That potential client, or visitor, must then be converted into a sale. THREE areas will form your Internet marketing strategy: modern website design, search engine optimization ( SEO ) and pay-per-click ( PPC) advertising

1. Website Design
MEDIAONE knows that today’s web design and web development should be built with two things in mind: usability and search engine optimization.
Firstly, you need to understand the majority of new visitors discover your website through the results of a keyword search on a search engine I.e. Google or Yahoo!
A visitor expects to see information that meets their search criteria immediately. Once they have landed on a page you have roughly eight seconds to capture their heart and mind and entice them to read or click through deeper into your website. The aim is to use web design and architecture to clearly lead the visitor towards an action: buying, filling in an online enquiry or contacting you directly. MEDIAONE takes all these aspects into account when creating and developing a website design.
Many people believe the first step in developing a website design is look & feel. Actually, the search engine optimization strategy comes into play long before the web design concept has even been created.
No matter how original the copy or how unbelievably heart stopping your web design imagery is, if no person or search engine "spider" can find your website when searching on Google for Accommodation , Car Hire or Safari , then your website is not tapping into the full potential of the Internet.
Yes of course, look and feel is especially important in motivating potential clients to explore your website, and navigation is critical to lead them to your websites contact / request page but without the right search engine friendly web design architecture, navigation methods and optimised content, you will have a breath taking web design... with minimal untargeted traffic. And, at the end of the day, no request / sales generation from your website.
The MEDIAONE approach is designing and developing websites which incorporate essential elements through creative and clear navigation for the user and consistent and logical search engine optimization throughout the web design and production process.
Contact MEDIAONE for a free web design quotation.

2. Search Engine Optimization
Search engine optimization, or SEO, is one area of Internet marketing and the newest and fastest growing method for companies to reach their customers through the Internet.
Search engine optimization is the process of analysing your website and modifying it to enable search engines to read it, understand it and index (or catalogue) it correctly. This does not necessarily mean rewriting the website or completely changing the look and feel. Visual changes are subtle, adding or modifying text, linking certain pages to others or bolding keywords. The aim is to positively manipulate the way search engines read your website - simply put, its helping search engines help you.
Search engine optimization (SEO) requires a deep understanding of how search engines work and most importantly, experience. Google (god of search) turns ten years old this year and today employs some of the most intelligent mathematicians on the planet to constantly develop their algorithm (mathematical equation that evaluates websites on relevancy) in the battle against spammers. This makes for two fundamentals: Stay within the codes of conduct and constantly stay updated of any changes in the search engine optimization process.
It is critical to be updated on new developments in criteria. Back then only META tags were used to rank pages (HTML code containing your keywords, which search engines can see). If your webpage had the keyword listed 1000 times in the META tags and your competitor 1001, your competitor would be ranked above you. You don't want to abuse your keywords, keywords, keywords, keywords! 
MEDIAONE has experience, know-how and a track record to guaranty your website more targeted traffic.
Contact MEDIAONE for a search engine optimization quotation.

3. Pay – Per – Click (PPC) Advertising
Pay Per Click is a natural progression from search engine optimization. There are several pay per click networks on the international scene although Google Adwords is currently the most potent in the world. Pay per click advertising is different to traditional off-line marketing mediums because it is 100% measurable. You know how much bang you get for your buck!
Definition of Pay Per Click (PPC) 
Pay Per Click (PPC) Internet advertising is exactly that, a system where you pay for each user that comes to your website through and advertisement you create. Advertisements can be created in several ways including banner ads, text ads and video. The main distribution channels are search engines and content networks. Content networks are a group of websites who have agreed to display advertising collectively. On Google, ads appear both above the natural results pages in a "Sponsored Links" section and in a column on the right-hand side of the page. Advertisements are shown through a selection of keywords that are priced individually through a popularity system. The main advantage in pay per click advertising is instant traffic.
Objective of Pay Per Click (PPC) in your Internet Marketing Strategy 
MEDIA ONE recognises Google Adwords as the main driver of paid Internet traffic. Google refers more than 85% of our clients search engine traffic Pay per click in your Internet marketing strategy can play several rolls. One is utilizing instantaneous traffic to support an off-line marketing campaign such as specials offerings or contests. The other is in support of your website or core product / service.
MEDIAONE creates an Adwords campaign targeted at your market with several individual advertisements containing titles and descriptions for specific keywords or key phrases. We then begin to meticulously optimize the campaign to better our Click Through Rate (CTR). CTR is the percentage of people who clicked on your advertisement vs. the amount of times your advertisement was displayed.
MEDIAONE'S Pay Per Click Internet marketing solutions target potential clients who don't have the resources or know-how to do a professional job in this specialized area. A PPC campaign needs daily attention to monitor performance and adjust to statistical results. By understanding statistical data and testing, it is possible to lead visitors to your goal. I.e. contact page, contact e-mail, the filling of a request form. 
"You can't manage anything you can't measure. If you don't know what to measure, you don't understand what it is you're trying to achieve." 
MEDIAONE covers the complete Internet Marketing value chain. We can optimize your web design and architecture, carry out a search engine optimization overhaul, create a targeted pay per click campaign then bundle and optimize all areas for conversions.
Contact MEDIAONE for a Paid-Per-Click Advertising Consultation