MEDIAONE'S Internet marketing consultants are able to determine what the best methods are to market your website. Years of experience has taught us the most effective ways to get your website up in the search engine rankings, while making the most of your online marketing budget. Internet marketing encompasses far more than just submissions or keywords. Internet marketing is based on statistics, analysis and most importantly consumer behavior. What we so often refer to as traffic on the Internet is actually individuals and potential customers. The key is to target, or drive, specific "traffic" to your business / website. That potential client, or visitor, must then be converted into a sale. THREE areas will form your Internet marketing strategy: modern website design, search engine optimization ( SEO ) and pay-per-click ( PPC) advertising